Every business now has some kind of a digital footprint and now that digital marketing is among the most rapidly growing industries, opting for the best digital marketing company in London is a must!
In this age, where having an optimized website and a social media handle resembles the traditions that we follow, your brand needs the best of the best to stay in the game. Being the umbrella term that it is, you can find many companies that specialize in certain branches of the same, and some that provide an overall service. Now according to popular sayings, one might go for the companies that specialize in certain branches, thinking of getting better services simply because the company specializes in it, but that would be one of the biggest mistakes you make.
Going for the best digital marketing company does sound comforting but before that comes deciding upon one, and pinpointing them isn’t an easy job. The experience that a digital marketing company carries speaks a lot about its past and how it has handled clients and also the services that they have provided till now.
When we actually talk about Digital Marketing in London as well as the rest of the world, the main things that get highlighted are the benefits that it carries over the traditional inbound marketing, not only in terms of processes or the efforts that go into it but also in terms of ROI. The only thing that balances both is that they share a lot of aspects in terms of marketing. With inbound marketing taking the goal into consideration first and then optimizing the sales funnel, digital marketing is somewhat similar but simply portrays everything to a much much wider audience! Digital marketing can do wonders when some of its aspects are used with digital marketing taking it up a notch. While the inbound marketing techniques providing the needed structure, it would be advisable to incorporate both to get results!
One thing that should be considered in digital marketing in London is that it works differently in B2B and B2C situations. One has to work accordingly to convert his/her efforts to fruition. B2B customer bases tend to take longer to come up with a decision whereas the B2C customer base can actually convert with more of a 1 to 1 communication system.
Diving a bit deeper into what digital marketing actually is, one should know that this umbrella term consists of various branches within it and each has its own theoretical prowess which can sometimes get out of hand. To narrow it down a bit, digital marketing consists of a lot and not just Social Media Marketing or Search Engine Optimization that has suddenly gained a widespread attention span of the world, the remaining are:
– Content marketing
– PPC (Pay Per Click) marketing
– E-Mail marketing
– Marketing Automation
SEARCH ENGINE OPTIMIZATION
Search engine optimization can also be known as the science behind bringing your site to the audiences you are specifically targeting, or rather a way of predicting the search engine and its operations. One has to research immensely to be up to date with what the latest google update asks from your site to be showcased. Constantly being updated, this algorithm is almost impossible to be predicted and pinpointed, but one can always stay updated and feed the search engine with the dynamic culture that it asks from us, hence also providing your business with the result it asks for.
SOCIAL MEDIA MARKETING
Social media marketing bases itself around the various social media platforms that are widely used worldwide. Being the most mobile-friendly way of marketing and also ranking amongst the methods that bring in the most leads after e-mail marketing, this particular aspect of digital marketing can do wonders for your business. Triggering discussions amongst the target audiences, and also driving the most traffic towards your product, it has been recorded by the content marketing institutes research team that in the year 2019 almost 61% of B2B increased their use of Social Media Marketing simply due to the traffic it drives! Already leading the B2C market with a 91% market share, the B2B market too seems to be slowly leaning more towards this form of digital marketing.
Content marketing uses a huge chunk of SEO optimization and has been a major help when it comes to driving traffic and getting convertible leads. With its main aim not being that, it simply provides the target audience with informative and interesting content, purely giving value to the customer base. This helps in easier conversion with the customer feel heard and noticed when they come upon relatable content. This happens to be one of the main trigger points apart from your product in converting leads as it hits the psychological aspect quite well.
PAY PER CLICK MARKETING (PPC)
PPC or Pay Per Click refers to paid ads that are run on social platforms to rope in leads and to get them closer towards conversion. These ads help in increasing conversion rates and act upon empty slots that are available every time a person searches for something. Resembling an auction, PPC ads help in bringing the product in front of the audiences that have a higher chance of getting triggered upon seeing the ad.
This happens to be one of the oldest digital media marketing techniques that have been going on since it was first seen in 1978. This happens to use the data that a firm gets on the target audience and follows one simple, sending a promotional mail and hoping that it generates leads. With a strong subject line and a hook that can rope in any fish from the sea, this has been termed as “one of the most effective and lead generating marketing techniques” by a majority of surveyed marketers!
Marketing automation basically means automating every process that has proven lead generation. Showing value to your customer base can bring in a lot of leads, and one of the main things apart from the lead generation that it does, it provides the company with customer details which can act as a boon and can aid in every other digital marketing aspect in many ways. Sending the right messages and posts at the right time can definitely make a difference and marketing automation dictates the same!
Benefits that Kiwek interactive’s digital marketing strategy delivers:
– Your brand and product would be broadcasted to a much wider audience in comparison to what traditional inbound marketing has to offer.
– With a wider audience getting a glimpse of what you’ve presented, means a wider conversion rate and a wider target audience.
– A wider range of products to choose from would give your target audience options to choose from, which indirectly helps build awareness about a lot of aspects which is in itself a boon.
– An experienced team handling your Social Media Handles would mean a strategized funnel that would spell a systematic and smooth flow of operations and better reporting of the same.
With Best Digital Marketing in London taking off at this rate, more and more businesses are demanding a presence online be it a website or social handles and for this, you should be apple to choose right. We at Kiwek Interactive claim to be the best digital marketing company in London because we make strategies with a vision behind every step and being result-oriented right from the start helps us in achieving and delivering a client’s content!